Social Media Marketing Services
Whether you run a business or are just starting a new company, one of the most important things is getting your business as much exposure as possible
Improve You Social Media Presence With our Social Media Marketing Services
Are you looking for an effective way to grow your business’ brand awareness, number of new customers, and website traffic? Then you should be on social media! Check out our social media marketing service and build a strong social media presence. Contact us to get started.
Develop Brand Awareness (Followers)
Growing your followers on social networks will help you increase word of mouth and referrals. Our social media marketing services will help you increase your followers with relevant people. We will ensure that your followers match the demographics, interests, and behaviors of your typical customers.
Build Relationships (Engagement)
When you build a strong connection through engagement with your audience, they are more likely to buy from you. We will help you increase engagement (likes, comments, etc.) on your social media posts. The more engagement you have, the stronger your connection is with your audience.
Increasing Website Exposure (Traffic & Conversions)
Let’s Get Back To The Basics
Social Media In Today’s World
Social media has taken the world by storm since its original creation. The amount of social media users has risen up to over 4 billion (which will be double what it was in 2015!). On average, people have at least 8 different social media accounts- and they don’t just have them, they’re using them! Big platforms like Facebook saw well over half of their monthly users using Facebook daily in some of the latest data. The volume of people using social media, however, is not the only thing that’s changed.
The way people use social media has changed as well! It was originally created as a way for friends and family to communicate and socialize online, but it has become so much more than that. In today’s world, yes the main use remains to be interacting with friends and family, but it’s also an opportunity for brands and consumers or leads to connect. Listen to these recent statistics. 71% of consumers who had a positive social media experience with a brand were likely to recommend it to other people, and 21% of consumers are more likely to buy from brands that they can reach on social media. Social media platforms have started doubling as ecommerce platforms and/or as a major step in your marketing funnel for building connections.
So if you’re new to social media, what you need to understand as a business owner is that at its core social media is a place for people to connect with friends, family and brands alike. And as it continues to grow at an explosive rate you’ll want to take advantage of it for your business. That’s where social media marketing services come in.
What Is Social Media Marketing?
Social media marketing is the use of social media to increase brand awareness, build a targeted following, drive website traffic and ultimately increase your sales. Social media marketing for small businesses and entrepreneurs gives them the ability to establish their brand and online presence on platforms where their target audience is already scrolling.
All of that sounds pretty good right? So where do you start? Well, some of the social media platforms you can use to do this are Facebook, Instagram, Twitter, LinkedIn and Pinterest.
The important thing to know is that there are two parts to social media marketing: organic social media management, which you will read about on this page and paid social media advertising services which you can click there to read more about.
The way to best decide how to go about your social media marketing plan is to first decide what your business goals and marketing goals are and what you would like to get out of social media marketing. So let’s talk a little more about that below.
How Can A Social Media Marketing Campaign Help My Business?
hink about the amount of people that we said use social media. At the rate social media has grown (and continues to grow), you are bound to find a percentage of your target audience on these platforms.
Social media marketing helps you put strategic social media content and/or social ads in front of them where they’re already scrolling and spending their time. This gives your business valuable, extensive and targeted exposure.
When you leverage social media marketing effectively, you maximize your reach, qualified website traffic and conversions. What are conversions? Conversions can either be a completed sale, a completed lead form or anything else that you deem as a valuable action on your site. Typically, conversions are what you call the end goal action you’re wanting to receive from your social media efforts.
This is why it’s important to determine what your goals are first so that you can then plan your social media marketing plan accordingly to meet those goals!
What is a social media manager?
A social media manager, whether working as a consultant, in-house employee, or team member at a social media agency, is a skilled professional at social media marketing, advertising, and management. They help achieve your goals for social media, like growing your following or social media revenue.
Why practice social media management?
Social media management offers several benefits, including:
Cost: No matter your marketing budget, social media is a cost-effective initiative. It’s free to join social media networks, post content, respond to user comments, and more. Even advertising offers a profitable channel for reaching your audience and building an online following.
Reach: Social media networks, from Facebook to LinkedIn, can connect you with users across the world. You can also use social media platforms, like Pinterest, to reach niche audiences. Traditional marketing and advertising can’t match the reach — or price — or social. That’s why social media management is a must for businesses.
Users: Incorporating social media into your marketing strategy allows you to align your marketing initiatives with user behavior. For example, 74% of people now use social media when making purchase decisions. Not to mention, 80% of people get advice about a purchase through social media.
Performance: Marketers and business owners alike agree on the performance of social media marketing and advertising. Via social, companies can build their brand and even generate leads and sales. Almost 45% of business-to-business (B2B) marketers, for instance, have earned a client through Facebook.